Tuesday, April 15, 2008

So who do I write for?

Something that's bothered me is who I should be writing for. My first couple of quarters at the Circus, I wrote for the classes. Currently, in the start of my third quarter, I'm writing for the consumers/creative directors.

In a sense, I feel like I am dumbing down my writing to make it more accessible to the masses. After all, advertising is a mass medium. But if I patronize people in my writing, aren't I disenfranchising my readers and not holding true my individuality?

No comments: